直銷世紀:關於
出自直銷世紀
傳智集團簡介
1980年代起，台灣、香港、馬來西亞的直銷事業由美、日等外商公司開啟了序幕。1992年2月，台灣實施『公平交易法』，為直銷業樹立了新的里程碑。
1992年9月，在台灣企業界具高知名度，曾經任職於『商業週刊』、『中國生產力中心』並負責推動經濟部『國家品質提升計畫』的李久慈先生，洞悉直銷產業未來的發展潛力，創立了【傳智集團】，成為亞洲地區第一個全方位引導直銷產業的專業機構。並於1993年元月，創辦華人第一本中文直銷專業雜誌『直銷世紀雜誌』。
目錄 |
[編輯] 【傳智集團】的成立
【傳智集團】的成立，係結合具有國際觀的媒體專業人士，直銷實務專家與企業管理顧問，為開創亞太地區直銷業美好的遠景，加速亞太地區直銷產業的資訊化、專業化與國際化，以服務所有直銷業者與個人為宗旨。我們以【傳智】為集團名稱，係取其【傳真情、創智慧、成就人】之深遠涵義，期使『直銷』這個以人為本的行業，在二十一世紀能造就更多個人與家庭的幸福。
[編輯] 【傳智集團】主要角色
隨著亞太地區的直銷市場蓬勃發展，【傳智集團】在這十五年當中，適時的扮演了直銷產業的三大角色：
- 一、直銷知識與情報的提供者
出版直銷專業媒體、書籍，定期舉辦直銷產業活動，促進直銷事業國際化發展，提升直銷事業的社會地位與形象。『直銷世紀雜誌』自1993年元月創刊，為亞洲地區發行地區最廣，閱覽讀者最多，影響力最大的直銷專業媒體。
- 二、直銷高階經營人才的專業培育機構：
為提升直銷事業專業化，吸引社會各界人士投身直銷事業，自1999年起在台灣創辦『直銷大學』，結合社會各界資源，邀請直銷業界、訓練業界，學術機構共百位名師，共同為超過50家以上的直銷公司培訓直銷專業人才，從而提升了直銷業專業形象與社會認同度。
- 三、直銷與健康產品通路建立與管理的專業顧問機構：
[編輯] 【傳智集團】的服務內容
直銷產業與健康產業的發展互為表裡，【傳智集團】在直銷與健領域打下15年的基礎，已成為亞洲地區最權威的直銷與健康產業顧問諮詢機構。提供的顧問服務包括
- (一)、新創直銷事業的籌設與總體行銷策略規劃
- (二)、直銷事業國際化發展經營顧問-
- (三)、直銷事業外部資源整合與媒體廣宣計畫
- (四)、直銷事業組織教育訓練系統建立
[編輯] Brainet Group
In the 1980s, the curtain of direct selling business in Taiwan, Hong Kong and Malaysia was raised by foreign direct selling companies from countries such as the US and Japan. In February 1992, Taiwan promulgated Fair Trade Act, which further laid a new milestone in the development of direct selling industry in Taiwan.
Gaining an insight into the potential of future development of direct selling industry in Taiwan, Mr. Lee Jiu-ci, who is highly celebrated in Taiwan’s business circle and used to work for Business Weekly and China Productivity Center and assume responsibility for the implementation of the National Quality Promotion Program under the auspice of the Ministry of Economic Affairs, Executive Yuan, established Brainet Group in September 1992, which was the first professional organization in Asian area dedicated to providing omni-bearing guidance for direct selling industry. In January 1993, Mr. Lee also founded the first Chinese professional direct selling magazine – Power Networking Monthly.
The establishment of Brainet Group combined the efforts of professional journalists, practical direct selling experts and business management consultants with international vision. The mission statement of Brainet Group is to create a bright future for direct selling industry in Asia-Pacific area by accelerating the informationalism, professionalism and internationalism of direct selling industry in Asia-Pacific area in order to serve all companies and individuals in direct selling business in the region. We use “Brainet” (pronounced “Chuan-zhi” in Mandarin) as the name of the Group to adopt the profound meaning of “conveying sincerity, creating wisdom and helping people toward achievements” in the hope of making “direct selling”, a people-centered business, helpful to create happiness and welfare for more families and individuals in the 21st century.
In the bullish development of direct selling business in Asia-Pacific area in the 1990s, Brainet Group duly played the following three main roles:
- 1. As a provider of direct selling knowledge and information
Activities in the role include publishing direct selling professional media and books, holding regular direct selling business events, promoting the development of direct selling business internationally, and enhancing the social status and image of direct selling business. Since its first publication in January 1993, Power Networking Monthly has become the most widely circulated, frequently read and highly influential direct selling professional medium in Asian area.
- 2. As a professional development institute for high-ranking direct selling business talents
In order to promote the professionalism of direct selling business and attract talents from all walks of life to join the business, the first “Direct Selling College” in Taiwan was established in 1999, combining the resources from various circles of the society and gathering the talents of over 100 well-known instructors from direct selling industry, education and training industry and academic organizations to jointly cultivate direct selling professional talents for over 50 direct selling companies so as to enhance the professional image and social recognition of direct selling business.
- 3. As a professional consulting organization to provide advice on the establishment and management of channels for direct selling and health products.
The developments of direct selling industry and health industry are mutually complementary. Brainet Group has established a firm foundation in both direct selling and health domains during the past 12 years and become the most authoritative consulting organization in direct selling and health industries in Asian area.
The business consulting services provided by Brainet Group include:
- 1. Establishment of start-up direct selling business and planning of total-marketing strategy – consulting service.
- 2. Management advice on international development of direct selling business – consulting service.
- 3. External resources integration and media publicity program of direct selling business – publicity service.
- 4. Establishment of organizational education and training system for direct selling business – training service.
The current associated businesses under the flag of Brainet Group include:
- 1. Brainet International Culture Co., Ltd. – magazine and books publication
- 2. Brainet International Consultancy – direct selling consulting service
- 3. Brainet International Network Co., Ltd. – direct selling website service
- 4. Elite College International Education Center – training service
Regularly published media include:
- 1. Power Networking Monthly
- 2. Direct Selling and Marketing e-paper
- 3. Elite College Learning e-paper
Brainet International Culture Co., Ltd.
Tel.: 886-2-27398887 Fax: 886-2-27398803
[編輯] 直銷百科的宗旨
直銷百科-DSwiki是一個專爲直銷行業設計的公共知識分享平台，任何註冊會員都可以在本平台參與編輯百科內容或者發表新的直銷知識條目。
直銷百科為一公開、可依情況由使用者自行發佈新條目、修改已存在條目以達到更客觀正確的的建站理想。 直銷百科基本上屬於所有華人乃至全球直銷同業所共有的知識性平台，我們假設每一個訪問者與參予者都是善意，並結成邀請您分享貢獻您的知識與智慧。
直銷百科編輯部保留首頁與幾個特殊工具業面的編輯權利，您不應嘗試編輯這幾個被限制的頁面。
直銷百科內容可能會被誤改，如果您發現有被誤改的內容，您可以透過「沿革」進行版本修改，將錯位內容直接回復到較正確的舊版內容。
爲了維護直銷百科-DSwiki的正確性，我們在此訂下了幾個基本規定，敬請確實了解並遵守。
- 一，發表時務必使用分類語法針對您發表的條目進行分類。
- 二，本網站並不禁止廣告連結，但是所有廣告連結都必須在條目內容的最下方。
- 三，同一個作者請勿重複發表同樣的內容，近似的內容請在相關的條目內進行增刪修補。
- 四，如要針對某一個條目進行增刪修改，請確認您所提供的內容比元內容更正確更完整。
- 五，除了編輯頁面提供的直覺式編輯工具外，您也可以使用一些進階的語法來強化版面效果。
直銷百科是隸屬於台北傳智國際文化事業公司旗下的一個網路平台
(尚未有討論留言)